1- you must know what does the client needs,work,personality,Target audience 2- you must know what does the work of the client really needs away from the clients view point3-you must see what has been designed before for the same work4-think about10 words at least that talks about the thing you will design
sketch up5 6- try not to take the1st idea that u think about because of course that someone else has got the same idea7-tweak,retweak
refine and refine and re-refine.8-design your element9-go far away from it and look at it does it clear? ok then go10-retouch it ... get ride of any thing that u think its un necessary in your design1 1- remember... the best design is not the design that u cant increase its elements ..its the design that u cant remove any element from