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for Property Management Companies to Attract New Property Owners7 WAYS Attracting new property owners is essential to growing your business, but with more than150,000 property management companies out there, owners have a sea of options to choose from.
2. Understanding prospective owners’ needs and concerns is key. Remember that it’s not about selling your services but about solving their problems. When you start by looking at it from the owners’ perspective, you will understand how to grab their interest and secure their business. SO, HOW CAN YOU ENSURE YOUR BUSINESS STANDS OUT FROM THE CROWD? Continue reading to see7 ways you can attract new owners and continue to grow your business.
3. Go the extra mile, by having helpful features specifically for owners. FAQOwner portal Blog with valuable content Your website is giving prospective owners a glimpse into how you would market and maintain their properties, so it should leave an outstanding impression. HAVE AN EXCEPTIONAL WEBSITE1 AN OWNER’S SEARCH FOR PROPERTY MANAGEMENT SERVICE VERY LIKELY STARTS AT THE COMPUTER. Perhaps the owner enters a general search in Google: “Property management companies in my area.” Does your website show up? It should, if your site has basic search engine optimization (SEO) based on popular industry terms and your geographic location. Clear images Up-to-date listings Quick search functionality Once owners find your website online and click on it, will they like what they see? Your website should be clean and professional:
4. RENTED! RENTED! When you make customer service a priority, you foster positive and lasting relationships with residents and owners. Once you know you have happy customers, don’t hesitate to encourage them to share their experiences. Ask them to rate your business online or via social media. Network online and join established associations or groups in the industry. This will allow you to stay aware of industry news as well as join the conversation to set yourself apart as a knowledgeable property management leader. Showcasing your industry and local knowledge is one of the best ways to attract new owners. Being proactive about your online presence and networking helps build a stellar online reputation so new owners quickly recognize that you're running a great business! BUILD YOUR ONLINE REPUTATION2 A GREAT REPUTATION IS A TIMELESS ASSET TO ANY BUSINESS.
5. Your Monthly Owner Statement Owners want to stay informed of how their properties are doing and want to view their statements on their own time. Offering an online owner portal that is built in to your website is a key selling point for property managers. When owners see how easily they can access their owner statements online and verify the status of their properties, it adds peace-of-mind value to your services. PROVIDE AN OWNER PORTAL3
6. TODAY'S RENTER WANTS OPTIONS Select Your Payment Method: eCheck Credit Card Electronic Cash Payment The more convenient and efficient options you can offer your residents, the higher rate of timely payments you will have. Today's residents want options and the convenience of paying online. Plus, when you don't have to spend time manually processing paper checks and money orders, you can spend more time marketing and filling your owners' vacancies—they definitely appreciate that! Let your prospective owners know you offer these options; it shows how modern your business truly is! OFFER MODERN PAYMENT OPTIONS4
7. ACCIDENTS HAPPEN MORE THAN ANY OF US PREFER. TENANT LIABILITY INSURANCE LEASE AGREEMENT ABC News recently reported that2 in3 renters don’t carry insurance, and even if they do, it may not cover all the damages. Wise property managers require tenant liability insurance in the lease to protect the owner’s property. For renters who have their own insurance, this provision easily can be removed. This puts your management firm in the position of going above and beyond the call of duty to add value and protect the owner’s investment. PROTECT THE OWNER’S INVESTMENT5
Location, population and purchasing abilities in addition for the other motivations which is the grace periods and promotonal leasing rates also the integrated tenants mix
