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"Marketing has changed. Traditional advertising does not work, brochure-like websites do not work, the web has given people ultimate freedom of choice and of goods. When there are no monopolies and constrictions, interrupting people's lives is not effective marketing anymore." Damien Mulley
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. Cluetrain Manifesto
An online marketer now needs to find where people are congregating online and needs to engage them in a meaningful way. Be it in matching with what they are looking for, watching how they interact and understand what they’d like or listening to their natural opinions on your company or market and reacting to that.
What is eMarketing?
E-Marketing stands for ‘electronic marketing’. In contrast to traditional marketing, E-Marketing takes marketing techniques and concepts, and applies them through the electronic medium of the internet. Essentially, E-marketing threads the technical and graphical aspects of online tools together, allowing for design, advertising, brand development, promotion and sales.
Benefits of eMarketing:
It tells you what is new in the markets while you are staying at your home and that make the life easier but i donnot advise to buy by electronic visa from it .
its allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and also you can reach millions of people in on years so its become more important than tradional marketing