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Middle class is Big Customer Base,Companies should invest more in producing products for middle class and should tailor marketing to address this base, do you agree?

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Question added by ALAMGEER HUSSAIN HASHMI , REGIONAL SALES & OPERATIONS MANAGER , Uth Healthcare Pvt., Ltd
Date Posted: 2014/01/05
Shahzad Khan
by Shahzad Khan , Deputy Manager - Human Resources , The Searle Company Limited

Yes, this is true, the middle class is a struggling ones and they keep on updating their standard and to do so they keep on saving and geeting in to market. This could help organizations to generate profits from this social class after reviewing their dynamics.