the main target should be locals because foreigners more concentrate on saving the money. So locals should be primary targets that too lets justify the product first, what product is launching and how potential it will be in the market
no matter either they are foreigners or locals the main concern should be .... to whom the brand is made for , to which segment the brand is made, who are the users and what are the product features...... according to these aspects the brands are targeted. BUT most of the times the most targeted people are locals and tourisms.