Bayt.com

Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

What is the difference between the marketing mix of material goods and the marketing mix of goods SOA?

Marketing Mix
user-image
Question added by Mohamad Eiad Abou Jib , تسويق , أبو جيب
Date Posted: 2012/12/17
Upvote (1) Views (10) Followers (2) Answers (2) Report Question
Write an Answer
Register now or log in to answer.
Ahmed Farag
by Ahmed Farag , General Manager , Rubikans

4Ps for material good "Product, Price, Place, Promotion"

when your business is including service you shoud use7 Ps +"People, Process, Physical Evidence"

the cause is when you are selling a service you have to consider the communication tools and behaviour that inter in the service :)

Roba Al-Assi
by Roba Al-Assi , Brand and Communications Director , Bayt.com

Hi Mohamad, have you tried inviting your friends from Facebook or LinkedIn to answer this question? It is a very useful one indeed.

Write Your Answer
More Questions Like This