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As everyone said before the website has to be attractive. Making your website as a safe environment and focusing on the goal of the website. Your website should be easy to use and clear. You can track what attracts the visitors to your website by doing a survey or using a tracking system and then you can send them a newsfeed or offers if u're website is selling something. For example, you can make a special offer to them like if they registered to your website they will have a trial period for free or take a5% discount on buying something. These things attract the people most, that's in my opinion.