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“The best way to make sure that something was working was to set goals, ask questions about what you are trying to achieve with your goals and then measure your performance.”
1. Increase Awareness With Your Blog. Use your blog to amplify the awareness of your product, service or event. To help you understand if your blog is attaining this goal, you need to ask the question “Is my blog post reaching my target audience?” You can help to answer this question by paying attention to these key blogging metrics:
2. Keep Your Customers Engaged With Your Brand.
You can measure the interest and relevancy level by paying attention to these metrics:
3. Drive Conversion With Your Blog. When it comes to making money for your business, a blog can help drive sales or sales-related activity. It can drive registration or any other action that moves customers closer to a sale.
4. Get Your Content Shared As Thought Leadership. Getting to people to share and advocate your content is the last key goal. You could classify this sharing activity as engagement, however, it’s important to focus on creating content that gets socially shared.
Traffic is the ultimate measurement, but there are other things that can't be over looked, such as social lift (number of shares), on and off site engagement whether it was comments on the site or on your blog's social media accounts, these are all indications of how successful your blog is.
