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A survey from McKinsey & Company says email is a more effective way to gain customers than social media like Facebook and Twitter.
Despite Gmail separating promotional materials into their own separate tab, email still kicks all others forms of contact’s but when it comes to attracting new customers – email works almost40 times better than Facebook and Twitter combined, according to their results.
People who click on emails are three times more likely to buy something than people who click through from social media, and when they do decide to make a purchase, the email group tends to spend more money.
email is more effective than twitter and facebook.
email users is more than twitter and facebook. email has long life than facebook and twitter.
it depends on your target,, if you were going after young customer social media is the way to reach , keeping in mind that use of these sites would not work too if used traditionally , with young customers creativity is essential
Well
it was more effecive at the past
but now all poeple use facebook and twitter to communicate
but i think email was more useful than facebook and twitter
:)
E mail is much more effective - We use it regularly for promotional campaign and it works - We use Facebook and Twitter as well but not as effective as e mail
Facebook is limited to your friends and family, you both mutually agree to be friends. You can not see anyone's content that doesn't agree to share theirs with you. This may suit the secret ones amongst you but you try asking a question on both platforms and see which results win. Twitter is a search king.
Twitter is simple which makes it fast, responsive and better for mobile. By limiting characters and content Twitter is to the point and loads very easily on a smart phone. This, I believe, is key to its mobile use and indeed the best thing about Twitter. It's live and responsive.
On mobile Twitter you can tag people and businesses easily in a tweet. Thanking, advising or even complaining is simple. On Facebook mobile it is difficult and to mention a business you need to 'check in' to add it on your timeline with a link-able name. Far too messy and combuson when you can just type @warwicktweetup in twitter and it's done.
On Facebook your reach (how many see your content) is limited to the number of friends you have. On Twitter you can have no followers but a simple RT(retweet) can see your content thrust upon hundreds even thousands if you're lucky. How? On December30th a friend on Facebook had his car stolen. I asked him for the details, put it on my Facebook and then my twitter. On Facebook no more than195 people would have seen it. On Twitter it was RT'd over100 times and had a reach of32,316 people. My account @UnderwoodWines trended in the UK beating hashtags and famous people on the UK trend website for over an hour. Would you like a calculator?
On Facebook you update your status with words, on Twitter you share 'Keywords'. Confused? Well it's simple. Twitter is searchable by not only twitter users but by search engines like Google. Not only can someone on Twitter search follow and converse with you about 'Smoothies' or 'Blueray discs' when you simply type the word into your tweet, your content is search-able by Google spiders too. Endless possibilities when your content is on the super highway for all to find.
On Facebook you friend request people you have already met. On Twitter you follow people you have met, haven't met, don't know, will know, may meet, must meet. Networking is massive on Twitter, and a great way to meet new people, businesses and events.
On Twitter the Hashtag technology means you can link your tweet to others in one place. On Facebook they annoyingly bunch together all the tweets with Christmas/New year/Lady GaGa into a silly box on your timeline, making them an effort to read and again it's closed to you and your friends so no where near as powerful.
On Twitter you can make your timeline whatever you want into be. Follow accounts that only tweet about social media and your feed is entirely about social media tips tricks and info. On Facebook you get your cousins rubbish pet photos old school friends moaning status' and unless you follow loads of pages can not replicate the content rich feed you can get on twitter. Twitter is a specialist magazine Facebook is a very bad collage.
Twitter is a cocktail party with an open invitation. Facebook is an invite only VIP pass restricted bar. Want to stick with the same people your whole life? Stay on Facebook. Want to broaden your horizons in business and pleasure? You know what to do.
When you check Facebook it's often the same people, doing the same things and generally not much has happened since you last checked. When you check Twitter so much has happened in the last hour you can not see how you will ever catch up. And if that bloke tweets about his breakfast again you can just unfollow him, follow someone more interesting, and change your twitter feed to how you want it.
I have probably met more new people through Twitter than I have Facebook friends. Plus, in my experience, I actually share, laugh, help, and see people on twitter more. Try friend requesting random people on Facebook and then build a relationship and meet them and see where it gets you, in fact don't, it's just weird isn't it?! On Twitter it's easy, acceptable and happens without even knowing it.
E mail is more effective and is more target oriented and gives better results
Email is a better marketing tool than Facebook and Twitter, especially if you are a known brand. Your more likely to click on a trusted brand email than one you are not aware off. However I think in today's world you need a combination of the two marketing techniques to succeed, a company cannot go with just one method since there is a risk of loosing a particular customer segment.
It is for a finite particiapnts in the communications. Facebook and twitter will be best for open discussions.
general peception is that social media is used for awareness but provides some conversions, email marketing is targetted mainly for conversions. using that logic, email marketing converts better if segmented and targetted effectively.
