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Because simply they cant get what the market is telling them and become greedy :)
1.Bad money management
2.No trading plan
3.Need better understanding of Market Behavior,Price action and Trading psychology
Simply most of clients look for indicators and technical analysis without money management and clients left the losing positions open and when it start to gain they exit so they have to mix between indicators and money management
well after12 years experiences in forex and see all kind of clients most of them dont have back ground on how to deal with the market and the news . so we must first give them some basic courses about how the market work ,
It is utmost important to stand towards the fundamental rule of buying when the prices are low and selling when the prices are high. Apart from that being a disciplined trader is utmost important added to that if there's ample knowledge it shall do wonders!