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Why pilot testing is needed in product development?

Product Development
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Question added by Kennedy Salas , Marketing Supervisor / Loan Document Processor , Mallig PLains Rural Bank, Inc.
Date Posted: 2014/01/28
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Ahmed Al Saeed- MBA
by Ahmed Al Saeed- MBA , Sales Manager , Al Rai Media Group

Arguably90% of the new product launches fail and40 % of the successful products are around after5 years. Launching a pilot phase helps the orhanization to avoid massive losses in case of mass production and launch failure

 

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