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Ethics in marketing is not deceiving customers with false and misleading advertsings and informations
Rules and regulations implemented by Government and regulatory bodies plus advertsing agencies modus operandi and our own professional ethics
Anything that does not impact consumers negatively true BUT ALSO THE TRADE & ETIQUETTES -
Basic principles and values that govern the business practices of those engaged in promoting products or services to consumers, they are typically those that result in or at least do not negatively impact consumer satisfaction.
