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We often link competitive intelligence to the simple informational research aspects in order to make decisions.
I believe that the competitive intelligence must be closely linked to the weak signals sensing and decision making under uncertainty.
For this, Competitive intelligence must interact with three essential elements:
1) The competitive environment that issues the weak signal into the pushed mass of information,
2) The pushed mass of information (generally as big data) that includes the weak signal and noises,
3) The decision maker (individual or team) that process and translate the information (eliminating noises, sensing the weak signal and understanding the environment) and finally modify that environment (and therefore the pulled information) by decision making.
For more details, see my PhD. thesis [French] @ https://hal.archives-ouvertes.fr/tel-/document
