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Google analytic provide the best option to analyze your client, so it's not to having a data providing facilities.
The google analytics reports help you discover where your users are coming from, the most viewed pages, access patterns, device usage, display resolution, visitor locations, conversions, and much more.
Personal indentifiable data should not be tracked which is agaist privacy of a client. Rest of the datas can be tracked using GA. There are many facilities like event tracking, url tracking, conversion tracking, ecommerce tracking etc beside the usual data provided which can be clients behaviour, demographics, interests, technology used, geo locations, source, campaigns, etc etc
