What is Grass root marketing?

Gross Marketing is the best way to spread your message to a Small group of audience. Gross Marketing includes Free campaigns , Posting on Social Media , Giveaways & Contests etc.

Some companies or businesses have recruited groups of people to spread the word about the product. In return, members of these street teams receive free giveaways or recognition, but usually no monetary rewards

grass root marketing 

Phrase or name explains itself automatically :(( :(

Some companies or businesses have recruited groups of people to spread the word about the product. In return, members of these street teams receive free giveaways or recognition, but usually no monetary rewards. A street team might hand out coupons, post reviews on websites and put out comments on social media. The team's job is to tell as many people as possible about the product or idea. YouTube videos, websites and contests are other vehicles for grassroots marketing.

It is bottom-up approach ispite of Using Top-Down Approach.

figure out the requirement at bottom of the pyramin and design your marketing strategies as per that.

Grassroots marketing, sometimes known as guerilla marketing, starts from the ground up. Instead of launching a message you hope will appeal to many people, you target your efforts to a small group and hope the group will spread your message to a much larger audience. Grassroots marketing often uses unconventional or nontraditional methods. Grassroots marketing often costs less than more conventional marketing efforts, but can produce big results.

MNCs

Grass-root marketing is something that is done with a very small segment of market and specially done with ground activities like street art, sticker bombing,canvassing, organising plays and road shows etc or providing free samples to a small locality and make that the buzz spreads across to larger audience. It's cost effective and utilized mainly for test marketing. And if you do it grandly we have a new name coined for it by Jay Conrad - Guerrila Marketing

i have heard that marketing segment first time in my15 years of marketing education and experience. sounds interesting..

Overlapping circles