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- Product - Pricing - Place - Promotion - Physical Environment - Process, - People - budget
product+ price +place+ promotion =PS
P's of marketing mix
place
price
product
promotion
people
pysical env.
product.price,place,people,packeging,positioning,promotion..
personal sellling when someone is going to identify product features to customers, ps is used more in case that product is expensive most likely in business to business market as consumers need to be aware of product featutes