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Hello,
those competitors are among successful companies who have better access to precise
data. they can gather,process data and extract reliable information and finally interpret the results
in a better way. these companies wil be able to understand the market changes, forecast the situation in future and make decision much better and faster than other they do not use the information in a better way.
Information revolution represents the ‘’eyes’’ of the business drivers of any organization.
Without depending on (or following up) the information development, the organization will be driven blindly to an absolute u certain trend.
All activities and functions of the organization is in a continuous need of an updated data/records/trends about the market. Based on those data, the proper decisions and actions can be developed.
Information revolution affects competition by:
· Changing industry structure and, in so doing, alters the rules of competition.
· Creating competitive advantage by giving companies new ways to outperform their rivals.
· Spawning whole new businesses, often from within company's existing operations.
