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OOH stands for Out of Home and also Outdoor Advertising. Innovation refers to creative ideas such as Cut-outs / Acrylic3D / building wraps /3D effects / LED's, etc
I will focus primarily that in the Arabic countries culture comes to play the way an advertising strategy is to be shaped and developed.Arabic culture is intrinsically associated with Islam.Religion with cultural values comes at play and displays it immense impact on the lives of the people.It brings us to conclude that an in depth research into the cultural field is required by the advertisers before attempting to advertise in the Arab world.What is of utmost importance to them is the social chemistry created by the message.
