Register now or log in to join your professional community.
SPIN stands for SITUATION,PROBLEM,IMPLICATION and NEED PAYOFFS.
In the SPIN SELLING Concept , a sales person interacts with a clients and saves the customer from pain by selling their product or service.
Spin selling is a marketing scheme whereby sequences of question types are posed by the salesperson to a potential client in order to explore the client's needs. In the end, the salesperson is able to uncover implied needs and develop them into explicit needs which he is able to resolve.