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Customer Centric Marketing generates new Business Leads.
Customer Centric Marketing although less espoused, is the ideal marketing approach for small business seeking to generate B2B leads. Customer centric marketing is as its name says, it centers on the needs and wants of the customer, and not about what the person doing the selling wants you to buy. Customer centric marketing focuses on understanding the problems, concerns, needs and wants of your customer not yours. It assumes nothing and seeks to gain insight into the concerns of your potential customer, leading to a mutually beneficial business relationship and a well-satisfied customer. It recognizes the sale is the natural result of forging a solid relationship built on listening and problem solving, not forcing someone to buy. It begins with building customer rapport and ends with a lasting business relationship.
Taking a Customer-Centric Approach to marketing offers many benefits for marketers. Understanding how and why a prospect buys from you allows for more precise, targeted and relevant marketing. And, the results of taking the customer into account when executing marketing campaigns should show up on the bottom line.
Customer Centric Marketing :It is to use Customer Data to Better Understand Customer so that you can Segment your Customer Base.
Identifying Best Customers.
Focusing on Products and Services For Best Customers.
Using Customer Life Time Value(CLV) to Segment your Customers.
