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It is so because you are face-to-face and one can register their concerns and they are addressed immediately.It is again ideal because one can read the facial expressions and any other expressions which show one isn't for the proposed idea or point.
Word of Mouth as per the research is30 times more powerful than other modes of marketing so Considered a trigger for Business Gowth.
Word of mouth marketing works for two main reasons. First, it’s better targeted. We are highly unlikely to tell our friends about something in which they are not interested. Second, it’s more persuasive because the motivation of our friends is not to sell us something.
It acts as a Social Currency for the Company and adds to the Practical Value of Company.It is an emotional tool,Consider a friend who suggests a shelter for a beggar rather than clothing for him it carries lot of appeal when an emotion is attached when some solution to a problem is offered by a friend a peer or a colleague.
Word of mounth is an essential business tool if it comes from trusted poeple. I beleive that formal documentation is the most essential business tool. Other than that I think it will be almost impossible to effectively run a successful business today based on words of mouth, it is not aligned to business rules and regulations.
because your reliable source is confirming it for you in person.
The word of mouth is a very essential business tool since this expression refers to the popularity of a business entity. In other words the word of mouth can be considered as a feedback to the management about how the business is being run and what influence does the product or service have on the consumers. in the recent past few years ago we all noticed how companies started to think about "Word of Mouth" as a business evaluation tool and we noticed slogans such as " if you like us, spread the word , but if you don't tell us". In Marketing the word of mouth plays an important role in identifying the market position(Market Share) or sales strength of the company that recent studies have shown a ratio that every1 negative feedback will lead to a loss of11 clients or buyers thats why companies always tell their clients to provide them directly with negative feedbacks and spread out the positive feed backs. As a result , a positive word of mouth will increase sales and attract new customers which will increase profits and a negative word of mouth will affect negatively the sales, marketing, finance, production and reputation of the company that may lead to the close of the business.
Word of mouth communication is the sharing of information between consumers about products and services concerning quality and value. When word of mouth is used on websites and social Medias, it results into statement re customer satisfaction, credibility and recommendations. It can be positive or negative. It is believed to be more credible than the marketing campaign of the company because of the personal nature of communications between individuals. It has far reaching effects like rumors. Some companies actively encourage word of mouth communication on their websites.
It can have major impact on sales and does affect growth of a company.
Word of mouth = REPUTATION MANAGEMENT is a major factor in todays management. Some companies have even designed their websites where only positive comments are listed and any problem or negative comments is filtered and directed immediately to a specialist to resolve.
It is indeed a major marketing tool.
Word of mouth can be very important it can be encouraging and it can be bad mouthing as well. So it totally depends on goodwill and reputation of the company and also products and after sales support. As any product, brand or company once used is recommended if its good by people and inner circle spreads the message its good try it . Then if the product is bad ,company image , branding falls down and its recommended dont try this product or if you are offered such a product for free dont buy it. So a user can make a big difference and it effects companies directly in terms of sales, revenues, brand building, customer bases and so on
Dear Nadine,
The number one reason people pick one product over another — or even pick up a product in the first place — is due to recommendations from people they know. In other words, through word of mouth.
Well, the second answer is that word of mouth means that someone, probably someone who you know, is telling you a recommendation You’re hearing it from a person, someone that you know and (probably!) trust.
Compare this with normal advertising: TV, Radio, news papers, magazines, web, direct mail, etc. Let me ask you this, as a consumer, do you BELIEVE what you see advertised?
I mean really, if you get a flyer in the mail offering you a “low cost mortgage”, do you believe it?
If you see an ad for a cheap airline ticket to UAE, are you suspicious that it may be a scam? Do you wonder if the quoted price for the ticket actually includes things like airport fees, taxes and that your baggage actually gets to go with you?
Regards,
Hany Sewilam AbdelHamid
Head of Business Development
Entrepreneurship Coach & Consultant
- http://www.sewilam.com
- facebook.com /Orkanza
- twitter.com /HanySewilam
Marketing is successful if customer is Delighted by the product or service he has bought. The Value proposition which the company offers should meet the expectations of the customer.
Feedback plays a vital role in marketing if customers feedback is positive it will help in enhancing the Brand Image of the company.
Word of mouth plays a very important role in Success of the Marketing Campaign as we know humans are social animals and their buying decesions are influenced by their friends peers etc. Its like viral which flows like a Lightening speed and if product and services meet the expectation it can help in increasing the revenues of the company and building a strong Brand Image.
The best part about Word of mouth is companys dont need to put in extra cost in it , It just depend upon satisfying the customer expectation through product or srvice on offer.
i believe word of mouth is an effective tool because it comes from a trusted source which is usually a customers friend who he or she trusts and looks up to. we tend to accept advise from people we trust and respect.
