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What are the major trends in marketing today?

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Question added by Reem Zoubaidi , Marketing Manager , Genersys Jordan Ltd.
Date Posted: 2014/02/12
Fazal Ebrahim Dawood
by Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd

Some of the major trends of marketing today are 

Mobile tech & marketing 

Social media 

Short form online videos 

Green and sustainable business 

Word of mouth / Reputation management 

Digital wallet 

Oomar Elias
by Oomar Elias , Chief Operation Officer , Private Equity Banking

M Commerce

E Commerce

CSR

Jose Miguel Lucas Martins
by Jose Miguel Lucas Martins , IT Director - Robotic Process Automation (RPA) , Novo Banco

1. The tools are changing: social media and mobile will have higher impact on customers and hopefully become more cost effective (right now they are not, according to recent studies)

2. The way marketing is performed is changing fom B2B/B2C to H2H (human to human)

Manu Sankar Das
by Manu Sankar Das , Associate Director, Brand Marketing , Redbus

Mobile marketing, social media marketing and the other digital forms of marketing constitute the major marketing trends today. With everyone having a smartphone, this is most promising means to directly target a customer. 

Magdi Hassan
by Magdi Hassan , Customer Experience and Simulation Specialist , Zain

Customer experience trend 

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