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How to derive typical client acquisition cost?

Marketing Strategy Marketing
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Question added by Kedar Sheth , Assistant Manager Marketing , Schmolz + Bickenbach India Pvt. Ltd
Date Posted: 2014/02/13
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sayed sayed imran
by sayed sayed imran , SALES EXECUTIVE , AL DANUBE BUILDING MATERIALS FZC DUBAI UAE

The majority of marketing activities in modern ecommerce center around reducing CoCA. The Inbound Commerce methodology shows what parts of the customer lifecycle contribute to your CoCA. Optimizing for the progression of your contacts through this process can also help you reduce your CoCA.

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