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Give the importance of culture for the international marketer and consequence of using self-reference criterion ethnocentricity on marketing efforts.

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Question added by Deleted user
Date Posted: 2014/02/15
Assem Badwy
by Assem Badwy , Export and E-Marketing Executive , Trustmarmar co. for Marble and Granite

 It's very important to any one is working in marketing field to be more cultured  that marketing requires know anything for every thing

 

Should know

 

Socio-culture environment

 

Political and legal environment

 

Economic environment

 

Technology environment

 

All those information help in making good decisions

 

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