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Whether you’re selling t-shirts or homemade jewelry, by now you've probably heard that you need to be marketing your business with content.
That's because creating valuable free content creates trust, builds your brand, keeps people informed, gives you something to share on social media and helps you rank in search engines.
More importantly, content marketing helps you attract and convert prospects into customers, and customers into repeat buyers.
But how many companies are actually walking the walk? And more importantly, how can ecommerce companies like yours create content that breeds fans and followers?
Well, let’s look at how other online stores are managing to sashay down the content runway in style:
Turn your product or service into a person even though you have brand pages rather that profile accounts.
In your exercise. Give this person, likes, dislikes and emotions.
The likes and dislikes should be things about competitors. They can include stuff about your industry or sub-industries.
Then start composing content around that. t becomes very easy because then the community manager, digital media manager and most important the transmedia can talk about their fiend (this brand) like a person.
What is your opinion about this? Hope I attract some recruiters here.
Process and team decisions are driven by goals and objectives. To address some of these issues, you first have to decide whether you are insourcing, outsourcing, or executing in a hybrid model. Staffing and operating a content marketing team is no easy task, even if you’ve assembled a dream team. Trying to assign content creation tasks to an existing and possibly already overworked staff is an even more difficult way to execute a successful content marketing strategy. Consider your team structure carefully
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