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What are the digital marketing trends you expect to see in 2014?

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Question added by Samar Saleh , Community Manager , Bayt.com
Date Posted: 2014/02/16
Menerva Melad
by Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

More mobile we hear this every year, but mobile really has come to the fore. More smartphones and tablets are flying off the shelves than PCs and laptops, and mobile finally commands more consumer time than the boob-tube. This means new experiences and media strategies, as well as (looping back to the top of the list) more content, real-time, and native in marketing plans. "Mobile first" is no longer a hollow mantra. It's really, actually true

Media continue to convergePaid, earned, and owned media continue to collapse into blended forms of marketing. This trend is only accelerating with consumer trends such as cord-cutting that make platforms such as television even more digital than they formerly were

Deleted user
by Deleted user

More mobile we hear this every year, but mobile really has come to the fore. More smartphones and tablets are flying off the shelves than PCs and laptops, and mobile finally commands more consumer time than the boob-tube. This means new experiences and media strategies, as well as (looping back to the top of the list) more content, real-time, and native in marketing plans. "Mobile first" is no longer a hollow mantra. It's really, actually true

Media continue to convergePaid, earned, and owned media continue to collapse into blended forms of marketing. This trend is only accelerating with consumer trends such as cord-cutting that make platforms such as television even more digital than they formerly were. Concurrently, OOH signage and other forms of media are more digital as well, allowing owned content and forms of shared media such as tweets to circulate freely through the media ecosystem.Breaking down silosIf this comes as a surprise, you clearly haven't read the first five trends. Media converging, a greater emphasis on content marketing, native advertising, real-time marketing, and other blended forms of marketing means teams must collaborate more than ever before. Goal alignment, resource sharing, and content portability -- none of this happens internally, much less with vendor and agency partners, unless barriers and divisions are smashed. There's no more time to wait. Silos must be abolished now.InteroperabilityMuch more than a byproduct of convergence, apps, gadgets, and devices are becoming interoperable -- seamlessly interoperable. For instance, my personal fitness monitor smoothly syncs with my Android phone, laptop computer, iPad, Walgreen's loyalty card, stand-alone weight and food trackers, and (if I wanted, which I don't) with all my social media accounts. All of this is available at the flick of preference radio buttons. The days of "either/or" "Mac/Windows" customer experience are over. Customers expect -- and demand -- seamlessness from their digital life.

More mobile

Yeah, we hear this every year, but mobile really has come to the fore. More smartphones and tablets are flying off the shelves than PCs and laptops, and mobile finally commands more consumer time than the boob-tube. This means new experiences and media strategies, as well as (looping back to the top of the list) more content, real-time, and native in marketing plans. "Mobile first" is no longer a hollow mantra. It's really, actually true

Read more at http://www.imediaconnection.com/content/35736.asp#mOAHYXX1ChWJxJpZ.99 More mobile

Yeah, we hear this every year, but mobile really has come to the fore. More smartphones and tablets are flying off the shelves than PCs and laptops, and mobile finally commands more consumer time than the boob-tube. This means new experiences and media strategies, as well as (looping back to the top of the list) more content, real-time, and native in marketing plans. "Mobile first" is no longer a hollow mantra. It's really, actually true

Read more at http://www.imediaconnection.com/content/35736.asp#mOAHYXX1ChWJxJpZ.99

sandip shinde
by sandip shinde , Business Development Executive , kivi labs ltd.

only mobile is the best way to advertise something. becouse the only one device people look2 and half hour in one day.

Abdulbaqi Seraj El-Din
by Abdulbaqi Seraj El-Din , مدير المبيعات والتسويق , مجموعة شركات سمارت ستون

Mobile marketing programs Online Facebook and Twitter and Allastgram

Mohammed Awwad
by Mohammed Awwad , Senior Digital Consultant , BDO Jordan

Digital immigrants are marketing shops that didn’t grow up digital.  If you’re in this group, chances are you’ve done a pretty good job making digital (or its components) individual disciplines sitting beside traditional marketing disciplines.  Now, you’re looking ahead to a world where digital is flowing through everything.  Sooooo, what’s it gonna take to dismantle those digital silos and re-cast your marketing chassis for that new world?  If you’re smart, you’ll start to get your ducks in a row on this in2014.  That’s why we’re taking a deep dive to study it on your behalf.

Deleted user
by Deleted user

Maybe something strange not occurred to us

Amarjeet Sharma
by Amarjeet Sharma , Chief Digital Officer , Karmasthal Healthtech P Ltd

I'd say more focussed targeting be it on your device, for your geo, for your behaviour but more and more custom made for you. And @MD Iqbal gave a very elaborate answer. 

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