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In the realm of B2B Marketing high level of marketing activities are required its all about relationship with your associates and how good you maintain it.
There is a high level of competency required -
- Solution Selling
- Value selling
- Selling to the top
- Multi-deciplinary Knowledge required.
Its good to build a sustainable Competetive advantage for effective B2B Marketing.
A marketing could be either a B2B (Business to Business) or B2C thats (Business to customer) so in Marketing the range is vast and you can launch a campaign as per targeted customers which can be anyone either a business or a consumer so the strategy is different in such case. But when a company launches a product or service which targets B2B they should keep corporate culture in mind and also approach should be different and more professional and there are many layers of decision making and also convincing . But in case of a customer a head of family or sometimes a targeted person can make a decision on their own.
Marketing to B2BWhen you are marketing to a B2B you want to focus on the logic of the product. You do this by focusing on the features of the product. There is little to no personal emotion involved in the purchasing decision. You want to focus on understanding the organizational buyers and how they operate within the confines of their organization's procedures. The B2B market has a thirst for knowledge and they are information seekers. Be more in-depth with your marketing materials. Your most effective marketing message will focus on how your product or service saves them time, money and resources.
Your business-to-business market is more interested in the logic behind your product. They will want to hear more about the features and how it will help them in saving time, money or resources.
Marketing to B2CWhen you are marketing to a consumer you want to focus on the benefits of the product. Their decision is more emotional. Consumers are different in that they demand a variety of distribution channels for convenience, not so with the B2B market. Consumers are less likely to be interested in a lengthy marketing message. They will want you to get right to the point. Consumers don't want to work to understand your benefits, instead they will want you to clearly point out the benefits to them. Your most effective marketing strategies will focus on the results and the benefits that your product or service will bring to them.
Your business-to-consumer market purchase more on emotion. They are more interested in the benefit of the product. They will want to hear more about how their product or service helps them and what benefits it brings to them personally.
