Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

PPC is more stronger than Organic. What is Page Layout Algorithm?

New Algorithm introduce Google, so how it's work and what's possibility to improve this Algorithm.

user-image
Question added by shahabuddin dost muhammad , Online Marketing Manager , Step Intex Trading LLC
Date Posted: 2014/02/22
Amarjeet Sharma
by Amarjeet Sharma , Chief Digital Officer , Karmasthal Healthtech P Ltd

@sahabuddin, Page Layout Algorithm is not a new algorithm, it was first launched in19th Jan2012, then the2nd update came on9th October,2012 and lated update on6th Feb,2014.

This algorithm deals with the layout of a page and penalizes site which have too much ads in the1st fold. This algorithm penalty is known as "Top Heavy Penalty", It reduces the SERP of a web page with too many ads at the top or if the ads are demeed too distracting for people.

Farooq Ahmed
by Farooq Ahmed , Senior SEO Manager , Data Ladder

Page Layout Algorithm is actually for the site that don’t have much content “above-the-fold” and have excessive ads instead of content. These kind of websites can be affected by this algorithmic change.

Prerna Kulkarni
by Prerna Kulkarni , SEO Team Lead , smartData Enterprises (I) Ltd.

It is Google algorithm. In February2014 Google has updated this algorithm.

More Questions Like This