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Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy.
Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. This communication can result in leads, sales or advocacy, but is often less structured and conversational, and can be reactive too, as social media is increasingly used as a customer support channel.
Here are three ways having a content marketing strategy can help you get more from social media.
It Defines Your Goals
As with any other business activity, there has to be a reason to get involved in social media. What do you want the content you post to do for your business? Attract more visitors? Increase customer engagement? Boost sales? Strengthen your online presence? By setting goals for your social media involvement before diving in, you'll know where to participate in the social space.
It Keeps You Focused
When you have a clear focus about your brand and your audience, you can create social media content relevant to your business and your customers.
In fact, once your content marketing strategy is created, your social media efforts will further benefit from their own plan. A social media conversation calendar ensures you connect with your target audience, and deliver content consistently.
It Expands Your Reach
No matter how focused and informative your content, it doesn't do much for your business if no one is reading it. Your content marketing strategy includes a plan for how and why to distribute your content in social media channels.
Conclusion: People access social media sites to post and consume content.
