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What are the steps involved in strategic marketing process?

Marketing Mix Marketing Strategy Marketing Digital Marketing Advertising
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Question added by Reem Zoubaidi , Experiential Marketing Manager , Cheil worldwide Inc./ Jordan
Date Posted: 2014/02/24
Upvote (1) Views (6) Followers (2) Answers (7) Report Question
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Islam Elrobe
by Islam Elrobe , Sales senior manager , blu

1. Determination of Organizational Objective

 

2. Assessing Organizational Resources

 

3. Evaluating Risks and Opportunities

 

4. Marketing Strategy

 

5. Implementing and Monitoring Marketing Plans

 

sasibhooshan pournami
by sasibhooshan pournami , Finance Manager , COMAT INDUSTRIES LLC

1.       Understand customers

2.       Analyze market

3.       Analyze competition

4.       Research distribution

5.       Define marketing mix

6.       Financial analysis

7.       Review

 

Fazal Ebrahim Dawood
by Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd

Planning 

Implementation 

Control 

Deleted user
by Deleted user

Analysis 

Planning 

Implementation

Menerva Melad
by Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

1. Determination of Organizational Objective

 

2. Assessing Organizational Resources

 

3. Evaluating Risks and Opportunities

Sayed Fathy
by Sayed Fathy , Manager , 1 and 1 Travel

1- Planning 

2- Implemntation 

3 - Evaluation and control 

 

jasmina malnar
by jasmina malnar , Head of Marketing and Indirect Procurement , Hrvatski telekom

Basically, where are you, where you want to be and how do you get there. Of course you don't operate in vacuum so you have to take environment (market, competition, industry trends) into consideration. But when you bare it to the bone, that's all there is to it.

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