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1. Determination of Organizational Objective
2. Assessing Organizational Resources
3. Evaluating Risks and Opportunities
4. Marketing Strategy
5. Implementing and Monitoring Marketing Plans
1. Understand customers
2. Analyze market
3. Analyze competition
4. Research distribution
5. Define marketing mix
6. Financial analysis
7. Review
Planning
Implementation
Control
1. Determination of Organizational Objective
2. Assessing Organizational Resources
3. Evaluating Risks and Opportunities
1- Planning
2- Implemntation
3 - Evaluation and control