Register now or log in to join your professional community.
There are6 main steps in positioning process. In each of the steps, marketing research techniques can be employed to get the necessary information. These steps are discussed as follows:
(1) Identifying the Competitors
(2) Determining how the Competitors are Perceived and Evaluated
(3) Determining the competitor’s positions
(4) Analyzing the Customer(5) Making the positioning Decision
(6) Monitoring the position
