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What are the factors involved in assessing a marketing audit?

Marketing Mix Marketing Strategy Marketing Digital Marketing Accounting
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Question added by Heba Modhish , Marketing Manager , To You Uniform
Date Posted: 2014/02/24
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Sameer Khan
by Sameer Khan , Financial Accountant , Centro Salama by Rotana

The main concised components of marketing audit are

 

1. External Audit

     1.1 The Economic Environment

     1.2 Competitive Environment

     1.3 The Market Environment

2. Internal Audit

 

These are the main factors that are categorised as per The Chartered Institute of Marketing, where as other key outcomes can also be summarised.

 

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