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What are the effective measures taken to ensure the development of good marketing strategy?

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Question added by Heba Modhish , Marketing Manager , To You Uniform
Date Posted: 2014/02/24
Belal Abul Asal
by Belal Abul Asal , Head Monitoring and Evaluation , King Abdullah University Hospital

We mistakenly use the word Marketing to express promotion activities.

marketing starts from assessing the customers needs and expectationsm and then meeting them

So, the best method is to link production activitis to marketing studies

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