What are the parameters that should be kept in mind before creating a marketing campaign that is targeted only to the desired audience?

Following parameters you should keep in mind.

1- Byuying power of targeted customers.

2- What are the problems customers face and how your product/service is going to solve it.

3- Strength of targeted customers.

4- How many compatitors are there in targeted audience and same product catagory.

 parameters that should be kept in mind before creating a marketing campaign is  parameters spending