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Steps for Target Audience Identification:
-> Define attributes of product - features, advantages, ease of use, price etc.
-> Understand & analyze the demographic of the region / country in which the product is going to be launched in by using SEC classification system.
-> Match the above2 & come to the right conclusion regarding the target market.
Ways to address target market:
-> Understand the "touch points" for the target market. For eg: Social Media (Age group:16 to30) ; Social Media, TV (Age group:16 -40) ; TV, Print Media, Billboards (Age group:40 & above)
-> Aim at these "touch points" in a phased manner in order to achieve maximum ROI out of every marketing activity
-> Analyze the activity done in the market & gauge the effectiveness of the marketing initiative
Before you can determine your marketing strategy as well as your target audience and consumers you need to check every aspects of the product or services that you are offering. you need to ask if it is child friendly,for kids toddlers,babies teeners adult or working class, is it for family, is it for company, for those who are going to school because when you know what type of product you are offering then you know your target audience and by knowing your target audience thats the time that you can determine who and what to put in your AD CAMPAIGN.
