In order to sell, you have to stop thinking like a salesman and start thinking like a customer. How effective do you think that is?

For a  long time relationship with our customers, It’s very important to do the same.

Not only for selling but for me in HR i do consider my candidates as customer and once your realize their point of view or position then you'll see how our behaviour change.

It will be very effective as then one will be ready to listen to the customer, understand the customer concerns and the thought process to provide the acceptable solution / offer.

This is the Mantra for successful marketing.