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Just start with a strong atrective question which is comparing/relating your boring brand with a successful and most populer brand.
Hi,
As a content writer in my opinion one should always have a positive mindset . Writing content for a less recognized(lets refer it to Boring for some time)brand is quite a challenging one.
The things we can start with would be
1.Understanding about the Brand in first place (what is all about and what they do)
2.Why the brand is less recognized (need to analyze the differences between the other major brands in the same industry)
3.Are there are any good aspects of this less recognized brand which differentiates it from the others
Now once the above are known our content should lay emphasis on all the positive aspects of the brand, what achievements it made , how can the brand be useful to the customers etc..but by restricting to genuine aspects of the brand .We should avoid over emphasis of the facts for which the brand does not fit into .
Finally the presentation part - the Usage of "Quotations", brain striking start statements or finishers can be included as necessary depending on the content writer ability in terms of drafting the final copy.
There might be lot more things other than the above. Few i have shared as per my knowledge.
