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While businesses strive to create the "next big thing," customers are more impressed with the service they receive, than the products they purchase.
Customers will choose to do business with you because you provide a better all-around customer experience.
Here are five things you do to provide that better experience:
Your initial greeting, whether in person, on the phone, on email or chat, is always prompt, genuinely pleasant and sincere. Smiles are not a big expense, and they go a long way in business. You use that positive first impression as a springboard to developing a real dialogue with your customer
Doing business with you is a smooth process. You have well-thought-out options for customers to contact you, to consult or place an order, for delivering what was ordered, and for invoicing & receiving payment.
You’ve established trust. While this is not easy to do in your first interaction with a customer, you realize that the building of trust begins with that first contact, and grows exponentially with each subsequent positive experience. Real trust is built like a building, from the ground up, with a strong foundation.
You are friendly to every customer with whom you interact, but your level of friendliness is appropriate for each customer’s mood. You understand that there are few things more annoying than an overzealous and peppy salesperson or service rep when the customer is tired or in a bad mood or even just quiet and reserved.
You are attentive, without being annoying. You know customers have varied and individual styles. Some like to lurk in the background, quietly scoping things out on their own. Others trot right in, seeking assistance.
