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It is value for money which makes me to take decision....Branded products are known for better quality, service support and reliability. Hence I pick them most of the time.........
Buying well-known brands warrants quality & safety of products in the majority of cases. There is no substitute to quality. Quality in terms that it is one of the best available on the market and safety in knowing that a reliable organization stands behind the brand and they have their reputation at stake and the product is accountable.
the secure feeling that the vendor will not let you down on quality and honesty i dealing with your order.
The best value for my money.
Apart from product quality and useablity there is another pshycological factor which is brand association that you are buying a product which is well known to others and It will give you a feeling your are in the bandwagon of consumer who would be using due to its well known status.
1. Good life(Product).
2. Quality.
3. Benefits.
4. Loyalty.
5. Reputation .
Brand of the product , benefits & also will see the product life cycle also....
If we are talking about a new customer, then it's the brand name, reputation and association with the brand that he/she is looking for.
But if its a customer, he/she would come back for the quality and believe that the brand will not fail them.
the secure feeling that the vendor will not let you down on quality and honesty i dealing with your order.
since there will be a distance betwee you and the vendor, the brand will reserve your rights in getting exactly what you ordered in the quaity and same price you have agreed on
Even some time a branded products also fails so i always preforms for the quality, performance, delivery lead time, warrenty and cost of the products
obviously the quality, as it has no alternative, but it will vary case to case.
