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First, digital media make customer communications faster and interactive. Second, digital media help companies reach new target markets more easily, affordably, and quickly than ever before. Finally, digital media help marketers utilize new resources in seeking out and communicat-ing with customers.
One of the most important benefits of digital marketing is the ability of marketers and customers to easily share information. Through websites, social networks, and other digital media, consumers can learn about everything they consume and use in their lives, ask questions, voice complaints, indicate prefer-ences, and otherwise communicate about their needs and desires.
Social media is a platform through which current innovative marketing campaigns base there customer interaction strategies.social media platforms transformed our customer targeting tactics and strategies.
One has to be very carefull as social media platforms must be handled with extra care as feedbacks positive or negative are very fast tracked and can add value or destroy your reputation if customer satisfaction was not met.
Digital media has now grown to an extend that it became an inevitable part of our day to day life. Social medias became the voice of common man and he is now sharing his views, experiences and even complaints against brands using social medias which is viewed and shared by millions of people. Prospective buyers do research online before buying a product. So it is time to consider digital medias while making your marketing strategy. Necessary funds and staffing must be included in the annual budget for digital marketing.
I think it had positive effects on some industries, no effects on others, & a possible negative effect.
The industries which benefited the most are the B2C industries where face-to-face communications might be spred and achieve the same results. These industries benefited from the wider reach provided by the digital media. They also benefited from the lower cost of this type of marketing compared to the previous methods.
The industries which had no effect are the B2B industries where face-to-face communications is a must. Other types are design-to-order industries. assemble-to-order industries might had limited benfits. Other industries which were not impacted are those operating in markets with limited or no access to the digital media.
Some possible negative impacts are loosing marketing as a sustainable competitive advantage and ignorace for non digital media marketing where they are needed.
