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Name three good books about marketing?

Word Of Mouth Marketing Marketing Mix Marketing Strategy Marketing Digital Marketing
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Question added by Heba Modhish , Marketing Manager , To You Uniform
Date Posted: 2014/03/02
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Shahzad Khan
by Shahzad Khan , Deputy Manager - Human Resources , The Searle Company Limited

I can't name3 books, i studies Princeiple of Marketing by Philips Kotler and it was superb book covering various concepts and examples from some famous world brands.

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

1, Extraordinary popular delusions and the madness of crowds - by Charles Mackay

2. The Long Tail - by Chris Anderson

3. Permission Marketing - by Seth Godwin

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