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What are the levels of the customer based brand equity model?

Marketing Management Marketing Brand PR Brand Management Management
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Question added by Abdul Rehman Zaheer , Marketing & Projects Specialist , King Fahd University of Petroleum & Minerals
Date Posted: 2014/03/03
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Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

1.     Brand identity (who are you?

2.     Brand meaning (what are you?)

3.     Brand response (what do I think or feel about you?)

4.     Brand relationship (brand association)

 

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