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product launch
anti ulcer differ in their classes , if it is anti H market will be directed by pharmacies if it is PPIs it is rather physician prescription. Apply the20/80 rule . prices vary according to the market , newer molecules are higher in prices
yes,all true but we must focus20% market leader doctors of the particulare drug to get80% sales & other benefit of that plan is that normaly other doctors follow the prescription of these leading doctors of gastro segment. any way nice answer,,
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