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The money measurement concept states that only items that can be measured in monetary terms are included in the financial statements.
Advantages:
It makes it easier to aggregate and summarise transactions, and compare financial statements.
The concept is appropriate as business is about money, and it is easily understood and convenient for internal and external users of the financial statements.
Disadvantages:
It limits the usefulness of information in the financial statements because non-financial items are ignored (eg loyalty of workforce, management skills, size of customer base).
The value of money is not stable due to inflation/deflation and, if business has international transactions, the value of money fluctuates with exchange rates.