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First you need to check financial account of new customer and analysis it and check their Z-score.
also your maket share, product age, avilability in market, comptitor behaviour.
Before allowing credit limit complete analysis of the credit request is ba made which include the following factors;
Management of the business.
Financial statement analysis.
Sector /industry analysis
Client credit worthiness and market reputation.
Security offered.
Business age
Loan purpose
etc