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Does CRM refer to a computerised system or rather a management philosophy? Which came first: the CRM software or the CRM concept?

If this question got you thinking, then you probably found it useful. :-) Why don’t you vote it as useful & go ahead and answer it now or get back to it later.

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Question added by Khatim Abbas Seed , BUSINESS CONSULTANT , Google
Date Posted: 2014/03/05
Adam Jalil
by Adam Jalil , Volunteer Marketing Coordinator , App4Care

CRM refers to the management philosophy with the CRM concept came first before the product or software was developed.

Chirag Bhardwaj
by Chirag Bhardwaj , Associate CRM Consultant , Hcl Services Ltd.

CRM model comes before the crm software, which contains the managed relationships with the customer, It give customer a better option for monitoring there request/task.

Mohammad Tohamy Hussein Hussein
by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

The CRM concept comes before the CRM software which is a program to automate customer relations by implementing the CRM concept.

Abdul Shakoor  Khan
by Abdul Shakoor Khan , Marketing Manager , Najeeb Auto - Suzuki

CRM is a Management philosphy from the beggining. CRM concept comes first. The software is to Manage it an effective way to keep records and followp the customers and leads to improve customers experience and monitors the over all process in easy way.