Register now or log in to join your professional community.
Dear Khatim,
Viral Marketing Definition
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly.
If the pass-along numbers get too low, the overall growth quickly fizzles.At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one.
However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
Synonyms: word-of-mouth marketing
Regards,
Hany Sewilam AbdelHamid
Head of Business Development
Entrepreneurship Coach & Consultant
- http://www.sewilam.com
- facebook.com /Orkanza
- twitter.com /HanySewilam
