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Just say your industry and how to do you keep it up
Conceptually, KPIs are to measure the company's achievements in its critical success factors. Different companies compete to have different strategies to differentiate themselves from competition and therefore will have different critical success factors and accordingly different KPIs.
Companies with the same KPIs better revisit thier strategies to target a defferintating competitive position to ensure sustainable competitive advantage(s).
If you mean here similar Key Result Indicators (KRIs), then companies need to increase the effeciency of thier business processes to achieve higher KRIs.
KPI should be based on your overall business goals and the role your website plays in achieving those goals. KPI is all about Profit, Revenue ,Cost & Quality control. KPIs should be company specific and not influenced by industry averages or your competitors' KPIs.We need to understand the our company parameter before setting the goal or target in order to make our company ahead from our compitiors like
Organizational Goals: