Register now or log in to join your professional community.
Did the brands you mentioned had the same position among its competitors5 years ago? why do you think this happened? What in your opinion makes a brand hold its position in the market, go up, down, or even lose its market?
Pepsi/ Coca Cola/ Seven Up
Head and Shoulders/ Pantene/ Dove
Samsung/ Iphone/ Sony
1. Soft Drinks - Coca Cola
2. Mobile Phones - Apple
3. Shampoo - Aussie
1. Soft Drinks - Coca Cola
2. Shampoo - Dove
3. Mobile Phone - Samsung
Yes market with every new launch is going up and down and then it stablize with best product and brand which people use and like . But every new launch makes some waves in market for sure if its advertised well, or if its marketed well to targeted audience.
Pepsi, Samsung, Head & Shoulders
Pepsi
IPhone
Dove
Coke
Apple
H&S
Quality : Makes & hold position.
Bad Service : Responsible for loose market hold.
1. Soft Drinks : Coca Cola, Pepsi
2. Mobile Phones : Apple, Samsung, Nokia
3. Shampoo : Dove(Unilever), Garnier(L'Oréal), Pantene(P&G)
About the second part of the question, should I go brand specific or should I normalize the answer ?
I'd say that brand position are dependent on :
Visibility
Quality
Serivce
Loyalty
Features / Advantages / Technology
Quality
Reach
1. Coke. Pepsi, Sprite2. Nokia, Samsung, I Phone3. Sunsilk, Pantene, Head & Shoulders
pepsi, head & shoulder, nokia
