How to build & integrate a detailed Social Media Calendar into your Marketing one & allocate appropriate percentage spend?

Marketing calendars can be created to address your specific needs.
You can break down the weeks of a year and address the marketing activities that will take place in each week.
It will be best used if it is specific, spelling out individual promotions or events.
Yes, it will keep you on track, making sure that you are using every opportunity that you have to market without lapsing in your efforts.
With it you can rest assured that your planning, budgeting and staffing are taken care of.